It’s official. I love every single module I am doing this semester.
I had my very first lesson of Product & Brand Management (PBM) on Wednesday taught by Ms Tamaki Tanaka. PBM as you can probably imagine, is all about the details of managing a brand. The first lesson was about the broader overview of the subject with a focus in coming up with a marketing plan. The second lesson that I took on Friday dived straight into evaluating a product category’s attractiveness for a company looking to enter a given market. How cool is that?! [Read more…]