Quiznos [link to Quiznos Singapore’s Facebook page] is a quick service restaurant specialising in submarine sandwiches or “subs” which was brought into Singapore in 2009 by Kitchen Language, a subsidiary of the Far East Organization. Quiznos seeks to target today’s busy consumers with a delicious yet easy-to-eat solution.
In my Advertising Strategies module in university, my team analysed how the brand is doing in Singapore and market opportunities that it could capitalize on, and created a new advertising campaign for it based on the slogan, “We Do It Better”. Check it out. [Read more…]