Launch mechanism idea?

I was just surfing through Brand New, and came across the brand launch for Polycom’s new brand identity. It seems like their launch mechanism was as simple as pulling down a white cloth that was hiding their corporate video. Simple and elegant, but perhaps a little too difficult to get passed through in Asia where everything is about pomp and ceremony.

What is perhaps more interesting is Polycom’s new corporate video that does not showcase a single conference phone, the one product that they are famous for. A clear articulation of the breadth of conferencing technologies they are in was shown instead. Great way of telling us that there is more to Polycom than those triangular phones, which I guess is also the point of redesigning the logo!

From Polycom Phone Home (and Office) – Brand New.