Asher Wen

Strategist, Marketer, Nerd

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Nov 10 2013

A breather.

DIGITAL CAMERA

Finally, a breather.

Apologies to readers for my lack of updates these few months. My final semester turned out to be a lot more taxing than I envisioned it would be. I guess I took up a little too much for my own good…

In the space between my last post in July and now, I successfully finished my summer internship at Estee Lauder Companies in Consumer Insights, started school, ran a Photography Competition for my residential college, got roped into a musical, got into a part-time internship with Mondelez International (formerly Kraft) in the middle of the semester as a Marketing Analytics Intern.

In the midst of all of these, I have also been looking for my very first job.  I never thought it would be so trying to find a Marketing role in this market.  A part of the difficulty comes from the fact that I am graduating off-cycle.  The other comes from the softness of the global economy for Consumer Goods businesses.  These are the things that the papers do not tell you, but you have to experience for yourself.  Despite multiple assurances that unemployment rates are down and that the economy is getting back on its feet, these are somehow not translating down to people like me.

Nevertheless, I will hold fast to my dreams.  Marketing is my passion, and it is something that I will pursue, even if it takes a longer and more winding path for me to get to where I want to be.  When the market rebounds, I will be right where I need to be to catch the wave and surf!

Whatever your dream is, don’t give up.  You might have to take a detour, but you will get there some day.

P.S.: I will be making an effort to start posting more! So watch this space!

Photo Credit: Camdiluv ♥ via Compfight cc

Written by Asher · Categorized: Blog

Jul 21 2013

How I Survived This Past Week

It has been an eventful past week for this author.

If you follow me on Facebook and Twitter, you would know by now that my hard disk drive crashed. It was also the reason why there was no THE SATURDAY BRIEF last week.

I managed to retrieve the data that was left in the drive, and got myself a new Solid-state drive to replace the old one. So far, it’s been working great. In fact, my MacBook Pro’s performance seems to have improved since the installation of the new drive.

The only problem I face now is the need to get back all the software that I have lost. Unfortunately, I no longer have the original installation discs for Adobe Creative Suite, which means that work for Pretty Frivolous has come to a standstill. I really hope I can find some sort of solution to this soon!

On other news, this website got hacked. I have no idea why anyone would want to hack into this site, seeing how I provide no political leverage nor audience reach. With that said, it was a lesson learnt for me, and I have since boosted security by using longer passwords and installing plugins to prevent it from happening again.

On the work front, this week would be my last week at my internship, and a lot of time was spent getting ready reports and preparing my business project for presentation. I am fairly confident of the content, so I hope everything goes well come Monday!

It has been a truly enjoyable internship at Estee Lauder Companies. The people are awesome and friendly, and I learnt a heck of a lot at my CRM role this past 10 weeks.

My supervisor was very conscientious in making sure that I learn as much as possible, so I think I have a very clear idea of how CRM fit into the Marketing function of an FMCG now. In fact, I am going to write a 101 on CRM soon!

Besides the learning, the culture has been great. ELC is a company that prides itself on “high-touch”, and “Bringing the Best to Everyone We Touch”. That really shows through in the internal corporate culture, where everyone is like family. The monthly recreational activities really helped us to mix around with people from other departments as well.

It’s a pity that the internship had to end so soon. I will enjoy what time I have left with ELC!

Written by Asher · Categorized: Blog · Tagged: adobe, Pretty Frivolous

Jul 14 2013

My MBP is dead. Long Live My MBP!

My MBP finally died on me yesterday night after 4 years. I had recently changed its batteries but now even the hard disk drive decided to fail on me.

I’m going to try to recover whatever data I have in there, but until then, I won’t be able to blog much…

Can’t believe it happened!! But hang in there people, I’ll be back soon.

Written by Asher · Categorized: Blog

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Hi there, I'm Asher.
Passionate about Brands, Marketing, Strategy and letting Data speak for itself.

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