Strategist, Marketer, Nerd
Here’s a bit of talking about myself for once. I am a Year 4 student in NUS, specialising in Marketing. I just realised this, but I am one of the very few guys actually doing so because somehow people think that only girls do Marketing, even some professors. [Read more…]
Going into this semester, I never expected that I would be so occupied with school work. I guess you never really know what’s going to happen to you until it happens. I have had so many planned posts but never found the time to post them. I barely even had time to do some designing for myself. It has practically been living day to day trying to complete the never-ending list of tasks each day. In the blink of an eye, it is almost nearing the end of the semester, and I have neglected this space for just as long.
There will be some posts of creative new brands I promise. But I just hope I can get through this rough patch before I do!
When the going gets tough and personal time gets squeezed out of the equation, I felt the need to remind myself again of what are the most important things in life. Things like loving God, and helping others, and staying true to myself.
It’s exactly the same with brands. When consumers only have a short attention span to listen to your brand proposition, it is important to keep it focused and razor-sharp. Consumers will go for brands that fit closest to what they believe in, brands that will affirm their beliefs, attitudes, and values.
What do you stand for?