Asher Wen

Strategist, Marketer, Nerd

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Feb 18 2016

On Doing.

Fisherman

A few months back I had lunch with a colleague who was more advanced in his career. The conversation eventually turned to how I was doing at work and my goals.

I panicked slightly at that point. Up to that point, I never really thought about it. Sure, I knew what I loved about my job and also had gripes that everyone is bound to have. But goals? That felt lofty and far away. He then followed up with two questions that stuck with me:

  1. What do you want out of your job?
  2. What are you doing to get there?

At times it can feel like we are hired to fulfill a specific role. A job can be transactional and alienating. In many ways, it is at the most basic level. In a capitalistic society, we are bartering our skills and time for wages.

But work can be so much more! Why can’t your work have a bigger purpose? If we expand our thinking and are willing to expend more of our time and effort, we would realise that we might learn something unexpected from things that “aren’t our jobs”.

The strongest barriers we face are those we put up for ourselves. What do you want out of your career? Go and make it happen. Don’t let the nagging feelings of inadequacy or hesitation stop you. Do, and you will find out for yourself.

Do. Do more. That’s an important lesson I have learnt for life.

Written by Asher · Categorized: Blog · Tagged: career, doing, job, work

Aug 15 2015

A Cup of Tea: Letting go to let more in.

Spring cleaning season came early at my home this year with some minor renovations slated in a month.  While frantically trying to pack decades worth of souvenirs, letters, gadgets and books away, I have had to harshly re-examine what to keep and what to throw away…  [Read more…]

Written by Asher · Categorized: Blog · Tagged: a cup of tea, analysis, book reviews, design, Marketing, zen

May 29 2015

The Boons of Experimentation.

Oh far we have come!

As work life continues, I am continually amazed by how my previous experiences inform my present activities.

Taking the example of this blog, the simple act of writing and having an address on the Internet has taught me many things that I continue to use at work today.

  • I know about Omniture tracking and web analytics because I use Google Analytics to track my site statistics.
  • I know about Search because I need to write with Search Engine Optimisation in mind to make sure that my content reaches out to the right people
  • I know about display banner advertising because I am a publisher that allows Google ads on my blog
  • I know about the importance of mobile optimisation because Google penalises me for not having a site that is mobile-friendly
  • I know about Social Media because I used it to reach a bigger base for my articles. I also know what I love sharing and what flies past my head
  • And many, many more…

What is interesting and amazing to me is that I did not set out to learn these things.  They just sort of came with the territory.  I’m sure many professional bloggers out there can attest to this.

Why am I writing about this? [Read more…]

Written by Asher · Categorized: Blog · Tagged: analytics, corporate life, Marketing, mobile optimisation, seo, social media, work

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Hi there, I'm Asher.
Passionate about Brands, Marketing, Strategy and letting Data speak for itself.

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