When the going gets tough and personal time gets squeezed out of the equation, I felt the need to remind myself again of what are the most important things in life. Things like loving God, and helping others, and staying true to myself.

It’s exactly the same with brands. When consumers only have a short attention span to listen to your brand proposition, it is important to keep it focused and razor-sharp. Consumers will go for brands that fit closest to what they believe in, brands that will affirm their beliefs, attitudes, and values.

What do you stand for?