After what is arguably the most successful Internet television marketing campaign that was the Old Spice “The Man Your Man Could Smell Like” commercial, P&G has come up with a follow-up campaign to keep its consumers talking about Old Spice.  The product of this is what you see above, the “New Old Spice Guy Fabio” video.

That’s not all, of course.  Fabio is challenging Isaiah Mustafa, reigning Old Spice guy, to a duel.  The best part of it?  We all get to decide how each of them get back at each other, and what happens in the end.

Follow through the video by clicking on the links to see the whole duel play out.

Definitely a great way of engaging your consumers and keeping the brand at the top of consumers’ minds.