This particular project was an enriching lesson for me as a freelance designer. This was for a friend’s church without much prior knowledge of the church or what the camp was about. On hindsight, I would have saved myself a lot of pain – both from murdering my own designs and from endless back-and-forth’s of the design. The client did not have a clear idea on what direction he wanted either, other than the fact that he wanted the key bible verse to be in the design:
“Ask and it shall be given, seek and you shall find. Knock, and the door will be opened to you”
Looking back, it would have helped a lot if I had even just understood more about the demographics of the church to know what kind of tone they would be more inclined towards, or even what sort of message the church had that could be interpreted into the design.
Although the process was certainly quite arduous in my opinion, I definitely gained invaluable lessons from it.
Read further to see the visual process.
I went crazy with a duotone design that I saw from a blog and ran away with it in this design. In the end, the client’s feedback was that the design was too busy and that they wanted something a lot simpler.
I tried to interpret the verse literally and developed the design that stuck to the duotone. Seeking the King was expressed in actually finding the crown of thorns amongst a crowd of other crowns.
Again, the feedback was that this was still too complicated, and did not immediately spell out the key phrase “Arise and Seek the King”.
Many tries later…
The final product was something that I did not envision at all from the start. The acronym “ASK” was highlighted using a contrasting yellow colour against the blue backdrop and other graphic elements were kept to a minimum.
A relatively simple outcome actually took me quite a long while to arrive at because I did not take the step to clarify the requirements.
So remember. Always understand your customer’s need first!