I designed this name card for my writer-friend Teck. The printing was completed today, and I managed to get one from him as a keepsake.
The idea behind the design was purely typographic. As a writer, Teck deals intimately with words. I wanted to bring that out through the a serif font to evoke a classic literary feel. At the same time, the design brief was for the card to communicate the fact that Teck deals mainly with typing instead of writing, since he mainly writes for The Business Times on the computer. A modern approach was also needed to show the lifestyle aspect of the beats that Teck was writing. This was done through a fresh looking serif font at the front.
The Baskerville font was excellent for referencing a classical feel because of its beautiful italics and its different looks on regular. The random letters on the back of card also corresponded with the first and last row of letters on a keyboard, bringing a subtle reference to the magic that Teck does on a keyboard. THe other works melt into the background, leaving only the letters “TECK” on the card. The large wordmark at the back of card communicated whose card this was, and gave the name card a distinctive design to stand out against the crowd.
The deliberate usage of monotone was a reference to traditional book print, where text appeared solely in black. This also enabled the audience to have a better appreciation for the different typography in the card.
Front of Card
The front of card utilizes two different fonts: Baskerville and Frutiger Light. Baskerville highlights Teck’s full name, with a clear association back to the identity at the back of card. Frutiger lends a freshness to the contact details, making them easy to read, which is really the most important thing that you want your name card to do.
A deliberate effort was make to leave more white-space on the card so as to bring the focus to in while keeping the card clean and simple. I would have liked for all the details to be confined to half of the card, but legibility was a key concern and hence I opted for this instead.
What do you think? Did you like this card? Leave your comments after the post.
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