Asher Wen

Strategist, Marketer, Nerd

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Dec 18 2023

I’m so glad 2023 is almost over…

Photo by Dušan veverkolog on Unsplash

Can I just come out and say it? This year has personally been A LOT.

Collectively, my team has achieved so much at work. Here’s a smattering:

  • Concluded a venture sprint for a new product that we are incubating in January.
  • Launched our first integrated marketing campaign for Ranger Buddies at the “It All Begins With C.O.U.R.A.G.E” campaign in March, garnering record levels of reach and awareness.
  • Drove the guest simulation trial for Bird Paradise opening in April, helping to smoothen the operational processes for our first new wildlife park launch in a decade.
  • Launched a new Ranger Buddies mission about climate change with “The Great Climate Rescue with Arlo” in June.
  • Had a massive re-organisation in August, resulting in my team spinning out to a new company, Mandai X. This also meant a reshuffle of my team members, and my team being split across two legal entities.
  • Partnered with the park marketing and events & programming teams to launch Ranger Buddies’ very first Family Dash at the Mandai Wildlife Run in September.
  • Launched the new KidzWorld and Ranger Buddies Quest at Singapore Zoo together with the product team and park marketing team in October.
  • Commenced two new venture sprints in November.

Each of these are significant and chunky projects, taking up a lot of time and thinking. I am really proud of both my team, and the teams that worked alongside us to make everything happen.

However, I cannot remember feeling more exhausted in a long while. I also cannot remember feeling more alone in a long time. In 2023, I’d struggled to meet my personal goals, complete the work that I needed to do, and to be the person I want to be for the people around me. What no one really talks, and no one really wants to hear, is how hard it is to balance between hitting your goals, and doing all the work you are supposed to complete. Everyone seems to come out successful, and only talk about the positive stuff.

Here are some of the hard stuff that I felt I had to overcome this year and some lessons:

The courage to be disliked

This is a big one for me, because I value harmony in the workplace, and feel extremely uncomfortable whenever there is conflict. I go to work because of my colleagues, and this year especially, I have found that very difficult to do for two reasons – colleagues that I have known for a long time and relied on have left the organisation to pursue other growth opportunities, and the re-org meant team dynamics shifted for the colleagues who are still here.

I have also found that no matter how hard you try, some people will mistake your intentions and will not like what you do, and what you stand for, no matter what you do.

What has guided me through this has been to always look at the larger picture and to focus on the best outcomes for the team and the organisation. That does not make things easier personally, but it provides a guiding light for what I should do for any given situation.

Knowing my why

What makes me do what I do? I have asked that question a thousand times over. People have scoffed at my Why: I simply like to help people. I am not helping you because you need my help, but because together we can achieve something greater than what we individually cannot.

Here’s my favourite quote from Mother Theresa:

I can do things you cannot, you can do things I cannot; together we can do great things!

Mother Teresa (1910 – 1997)

Instead of thinking I know best about something, I also find that I learn more about myself and more about any given subject by collaborating with others.

At times though, it can be daunting to push through with my Why. I have heard comments about how I lack boundaries, and that I was being too much of a do-gooder. It’s almost as if it’s a zero-sum game between self love or collaboration. Admittedly, sometimes I get too exhausted trying to do right by others at the expense of my own wellbeing.

It is important to hold both your Why and your own needs in tension and balance.

Preserving my Yeses

Which really brings me to this last hard-earned lesson of 2023: Saving my time for people I care deeply about, and who truly care for me. Not everyone deserves my kindness, my time and my attention. It is important to invest in the truly important ones.

Taking the lessons from 2023, here are some of my hopes and dreams for 2024:

More Focus & Mindfulness

It has been difficult to be very present and mindful when work is the main preoccupation of most of my waking moments. I want to develop a greater awareness of what I am doing, and to be consciously working towards my goals and carrying out my tasks. I would love to minimize fog eating and other bad habits developed from having too little time to be focused.

Recovering my Optimism

Thoughts of doom clouded too many of my days in 2023. Often, it was hard to imagine a day when things would become easier or I could just get enough rest. I wish I can see more of the gold at the end of the rainbow in 2024, and have time to smell the roses rather than just clearing out their thorns.

Doing things for myself

If 2023 has been a year of work, I hope 2024 will be a year where I can prioritise my health and my adventures. I want to travel more, see more, learn more, train more, and laugh more.


What about you? How was your 2023, and what are your wishes for 2024? Share more with me in the comments!

Written by Asher · Categorized: Blog · Tagged: Asher

Mar 28 2023

人的想法不是沒地方蹦出來的。

最近想伯伯了。

視線邊緣彷彿看到了他的蹤影,望過去卻發現是看錯了。
有時走路看見熟悉的褐色拖鞋和黑色長褲,抬起頭卻原來是別人。

雖然有個活生生的父親,但小時候照顧我們的都是伯伯。
當時因為父母太忙了,只得住在爺爺奶奶家讓他們照顧我和我哥哥。
我的第一個光頭是爺爺和伯伯帶我去剪的。
當年爺爺家附近的鄰里市區還沒被拆除,我們吃飽飯了都會到樓下逛一逛。
我還記得我最喜歡的是那裡一家雜貨店 –
時不時都會有都會有些有意思的新玩意兒讓我吵著爺爺伯伯要買。

週末的時候伯伯都會借叔叔的車帶我們到處的咖啡店吃好吃的。
他是個計程車司機,所以哪裡有好料他都知道。
伯伯就是一個愛獨自四處逛,發掘新體驗的一個人。
我小時候也是因為他想要長大後當個德士司機。
年少的時光是如此地快樂無邪!

長大後我們搬回了父母家,也只有在週末晚餐時有機會見到爺爺奶奶和伯伯。
日子久了,感情難免會疏遠。
心中對伯伯的感謝一直沒機會説出口,
面對家人我們縂覺得有很多時間,
該説的心底話都沒機會説出來
沒想到想孝敬他的時候人卻已經離開了…

伯伯是因胰腺癌逝世的。
從發現自己患病到往生的時間僅僅15天。
伯伯一直是個照顧大家的大好人,
沒想到過世也那麽乾净利落,不打擾別人。

一眨眼也有4年了。
我時不時還是會突然想起他。
希望在宇宙的另一端他過著無憂無慮的愜意生活!
我也會持著他以身作則教我的道理活著一個善待他人,捨己爲人的人生!

Written by Asher · Categorized: Blog

Feb 21 2022

A Book Exchange.

If I could ever claim I had an acquisitive bent, it would be for books.

I have always been drawn to the worlds beyond the page, thoughts that had never been put to paper, and views different, so bold, or so challenging to paradigms that we take for granted. In primary school, I started a class library to share my Return of the Condor Heroes comics. As a proud librarian in secondary school, I would wander the corridors of our hallowed library, finding that next read. I even remember thinking that I would be happy being a librarian when I grew up. As fate would have it, I never managed to fulfill my dream, but remained true to my passion for books. Perhaps one day, I may yet open my book cafe!

Back then I was crazy about The Belgariad (iykyk). Today, my reading takes a more business-book-junkie bent. One of my favourite past-times is to trawl Popular bookstore for the latest thinking about Agile / Lean / Kintsugi. Yes – guilty as charged.

The only thing better than buying books is sharing them, and I would love to share my books with you! Check out my library below – you could click on any of the covers to read more about the book on GoodReads. If you are staying in Singapore, I would be glad to trade books with you. It could be fun. Hit me up on Goodreads or DM me on LinkedIn!

My Current Library

SuperBetter: The Power of Living Gamefully
The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies
Be Brilliant: How to Lead a Life of Influence
Temporary
13 Things Mentally Strong People Don't Do: Take Back Your Power, Embrace Change, Face Your Fears, and Train Your Brain for Happiness and Success
Mindset by Carol S. Dweck, Ph.D | Key Takeaways, Analysis & Review: The New Psychology of Success
Unfuck Yourself: Raus aus dem Kopf, rein ins Leben!
Digital Minimalism: Choosing a Focused Life in a Noisy World
Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
Upstream: The Quest to Solve Problems Before They Happen
The Grid: The Decision-making Tool for Every Business
The Man Who Solved the Market: How Jim Simons Launched the Quant Revolution
Tools and Weapons: The Promise and the Peril of the Digital Age
21 Lessons for the 21st Century
In Love with the World: A Monk's Journey Through the Bardos of Living and Dying
Surrounded by Idiots
This Is What Inequality Looks Like
God Is My CEO: Following God's Principles in a Bottom-Line World
The Infinite Game
Master Your Mind: Counterintuitive Strategies to Refocus and Re-Energize Your Runaway Brain


Asher Wen’s favorite books »

Written by Asher · Categorized: Blog

Nov 28 2021

A bump in the road.

From Unsplash by Tim De Pauw

I am tired.

I have been tired for a long time. It is not a tiredness that sleeping more or a few days of leave can solve. I know that because I have tried that, but still I feel unrested. The New York Times says it’s a legitimate mental health problem called “Languishing” – when one feels joyless and aimless in life.

I wonder how many of you feel the same way as I do?

Being Away

It has been exactly five months since I’ve returned to Singapore from the United States, where I was finishing up my MBA at Northwestern University.

The year away had been a mountaintop experience in many ways:

  • I was finally able to explore the side of me that really wanted to study and learn.
  • I got into one of the very top business schools in the world and experience world-class learning
  • I had the opportunity to experience a different culture and and way of life

The year away was also an opportunity to move away from the regular cadence of Singaporean living as a working adult: Wake, Work, Eat, and Sleep. Through that time, I was able to process things that I had stuffed away in the deep recesses of my mind – what I wanted out of life, what I desired from my career, and what I thought about my relationships. For a brief moment, I entertained the idea of staying in this land that I have newly discovered. How cool would it be to leave behind all my past worries and just immerse myself in this land of exuberance and endless opportunities?

Alas, we can’t stay at the top of the mountain for too long. Three weeks before graduation, I received news that my father had suffered a heart attack and had three major arteries blocked. He needed surgery immediately, and I was faced with the very real decision of whether I should fly back to Singapore before finishing my course and risk navigating all the COVID restrictions that we had back then. As if that wasn’t enough, we soon found out that my aunt had multiple clotted aneurysms in her head. The decision was written for me – I had to go back home.

The McManus Gang

I ended my time in Kellogg and the U.S. feeling sad that I had to leave my new friends and this brave new world, but I was determined to return to my homeland and my former employer to contribute my newfound knowledge and energy.

Return to Work

The flight home

I landed in Singapore on 28 June 2021 to a strange world. Changi Airport was empty except for my fellow passengers on Flight SQ37. After exiting the Customs, I was ushered immediately to a PCR test and then escorted on a bus to commence my quarantine at JW Marriott at Beach Road. My work would officially start on 1 July, but I already had a meeting lined up that very day.

What followed was four crazy months of chasing after a product and brand launch timeline for a programme that my workplace was developing for families with young children. What I did not expect to be a major issue for me was the Work-From-Home order that all of us were put under. Used to walking around the company to see my colleagues for information instead of hiding behind emails and Teams meetings, I hated that my work now felt like orders coming in through the inbox that I just had to execute somehow. All the appeal of working among wildlife and nature was reduced to never-ending meetings where even going to the loo somehow became a luxury.

The deadlines did not help. We have a great team filled with people with a bias for action and who are willing to do what it took to deliver the product. We believe in the vision of what the Zoo could do to help do our bid to save the world by impacting children for conservation and sustainability. Yet, our personal lives were breaking down. Health issues, relationship issues, family issues emerged. Mothers blamed themselves for snapping at their children because there just wasn’t enough time to get work out and be a present mom at the same time. Others developed health issues. I found myself with dizzy spells and high blood pressure.

At the background of all these, I kept thinking – what will happen to my father and my aunt? What am I doing to help? What if I woke up one day and something had happened to them? I lost a close family member very suddenly in 2019, and it felt like I never got to spend enough time with him before he left. Now, I felt like I was in the same situation. What an awful son and nephew I am.

Was this all life is about? Wake, eat, work, die. I found it hard to find the silver lining. We eventually launched our product. We even won some awards for another product that was launched last year. But somehow none of these things brought with them the joy that they were supposed to come with.

The good thing is, my father survived three stent surgeries, and my aunt managed to successfully coil her two of her aneurysms. Neither of them are in the clear, but they are now in stable condition for the foreseeable future.

The major stressors are behind me, but I am still tired. I tell myself each day that I should celebrate the small victories to keep going, but I fight that battle daily.

Unresolved

Sometimes I think about what Jesus thought about when He was on the cross. We know Jesus now for his triumphal victory over death, his sacrifice for our sins. But what was He thinking about when he was in the midst of it all? Did His knowledge about the necessity of His work help him to rationalise the pain that He was going through?

Will God be able use my work, my stress and my pain and turn it into something beautiful? I hope so.

He has made everything beautiful in its time. Also, he has put eternity into man’s heart, yet so that he cannot find out what God has done from the beginning to the end

Ecclesiastes 3:11 (ESV)

Unfortunately, this is a story with no answers. I can only say that we can only do our best to find rest in God and pray for the pandemic to come to an end, God willing.

Until that day, I will continue to find little victories and bright spots to be thankful for. I hope you do too.

Written by Asher · Categorized: Blog

Aug 24 2020

On the way to the US.

I am sitting in the Hamad International Airport in Doha, waiting for the connecting flight to Chicago.  It has been a flurry of activities in the last few weeks and this Is the first time I have truly had the opportunity to sit down to reflect on my decision to go to the US for my MBA amidst the worst pandemic we have seen in our lifetimes.  Was that smart or really foolish?

It started with a dream.

We met for lunch at Privé Grill at the NUS Guild House.  It was supposed to be a regular catch-up gathering, but it turned into a farewell lunch after Professor Tambyah and Camillus realized I was leaving today. 

“You’ve been wanting to do this for a really long time haven’t you?”, Prof asked.

[Read more…]

Written by Asher · Categorized: Blog

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Hi there, I'm Asher.
Passionate about Brands, Marketing, Strategy and letting Data speak for itself.

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Recent Posts

  • I’m so glad 2023 is almost over…
  • 人的想法不是沒地方蹦出來的。
  • A Book Exchange.
  • A bump in the road.
  • On the way to the US.

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