Asher - Asher Wen

Nov 23 2012

Design: Pretty Whimsical

A very good friend of mine approached me to come up with a brand identity for her business idea. She wanted to go into selling party favours, cards, and stationery together with her friend.

What you see here is the first iteration of the design. Since the idea was to come up with something as whimsical as I could, I went ahead with pink and fluffy clouds. These motifs can easily be transferred to any stationery to give an instant grunge feel. The font used is also playful yet unique, communicating the playfulness of the business at one glance.

What do you think? How could I have done it better?

Jan 20 2011

NUS Windsurfing Club T-Shirt Design

The above design was submitted for a t-shirt design competition organized by the National University of Singapore’s Windsurfing Club. [Read more…]

Jan 19 2011

RED: Brand for merchandize from NUS Bizad Club

I was tasked to develop a “brand” for my faculty’s student club. The visual above was meant to be a patch to be used on items that could be co-branded, then sold to students at a low price. They have since decided against it because demand is not certain. [Read more…]

Nov 08 2010

Design of Rag Recruitment Poster

Design for Rag Team Recruitment Poster — Design for Team Brag Recruitment 2010

I was the Vice-Director for the NUS Business Rag Committee back in 2010. Rag is an annual Freshman Orientation Programme in NUS. Every year, our freshmen come together to build a gigantic float to compete against other faculties for the ultimate glory of the Chancellor Shield. All this is done for a good cause – Rag is always held with Flag day where donations are collected for the Community Chest of Singapore.

I was tasked to design a recruitment poster to rally more students to take part in this meaningful activity. From the long hours that we put into building the float, strong bonds are formed between students who went through this experience. This poster has thus since become very dear to me since it represents a small effort on my part towards our common goal then.