I was tasked to develop a “brand” for my faculty’s student club. The visual above was meant to be a patch to be used on items that could be co-branded, then sold to students at a low price. They have since decided against it because demand is not certain.
The name NUS Red holds special meaning for all NUS Business students because our faculty colour is red. The idea was to brand the new merchandise in a way that tells everyone where it is from without having a direct reference to the Business faculty so that we will not alienate possible customers from other faculties. Since the whole operation was student-run, there was also a conscious effort made to depart from the University’s corporate identity.
The big idea was to add some spunk to the design while still tying it back subtly to NUS. This was done through the usage of NUS’ corporate font combined with a more interesting grunge font. The patch would be small to make sure that it would still be appealing to the general student population, who tend to be quite brand conscious.
The design was kept very simple because of the small amount of space I had. The patch has to communicate the brand with just one look without any supporting graphics or logos.
The club decided not to proceed with the line of merchandise in the end, and the design was stuff in the first phase without further refinements. The project is difficult to execute well because of how little one can do with the square space, but it also quite a personal project for me since I was in the Management Committee of the Club back when I was in Year 1 of Uni. If this went through, I would have proudly carried whatever products that the line had.
It’s just too bad.
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