Strategist, Marketer, Nerd
This evening, I attended my first class in iDA’s MOOC Pilot for Data Sciences & Analytics Training at the National Design Centre. I had first learnt of this pilot when I was considering a Masters in Business Analytics at NUS Business School and found out through Google that IDA was funding initiatives in Singapore to get people to pick up analytics.
Why was I even considering a Masters in B.A. in the first place? [Read more…]
A brand is the outer expression of your company’s proposition, values and strategy. These, of course, might not be mutually exclusive. A brand then, becomes a powerful symbol that communicates what your company is about in a petite package. Conversely, a brand without strong corporate beliefs, direction and commitment behind it becomes nothing but a pretty graphical symbol to consumers and business partners at large. [Read more…]