Asher Wen

Strategist, Marketer, Nerd

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Jan 14 2015

Stepping into Data Science.

This evening, I attended my first class in iDA’s MOOC Pilot for Data Sciences & Analytics Training at the National Design Centre.  I had first learnt of this pilot when I was considering a Masters in Business Analytics at NUS Business School and found out through Google that IDA was funding initiatives in Singapore to get people to pick up analytics.

Why was I even considering a Masters in B.A. in the first place? [Read more…]

Written by Asher · Categorized: Analyst, Blog · Tagged: analytics, business analytics, data, data science, marketing analytics

Jun 17 2012

Strategy and your brand.

A brand is the outer expression of your company’s proposition, values and strategy.  These, of course, might not be mutually exclusive.  A brand then, becomes a powerful symbol that communicates what your company is about in a petite package.  Conversely, a brand without strong corporate beliefs, direction and commitment behind it becomes nothing but a pretty graphical symbol to consumers and business partners at large. [Read more…]

Written by Asher · Categorized: Strategy · Tagged: Brand, Branding, business, corporate beliefs, Management, Marketing, Strategy

Hi there, I'm Asher.
Passionate about Brands, Marketing, Strategy and letting Data speak for itself.

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Recent Posts

  • 人的想法不是沒地方蹦出來的。
  • A Book Exchange.
  • A bump in the road.
  • On the way to the US.
  • Trade-Offs and not having it all.

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