business - Asher Wen

Jan 18 2013

Resolutions.

This is coming in a little late, and it’s been a long time since I last wrote, but I thought it would be an apt start to a new year of blogging.

A lot has been said about setting resolutions. Most people are think that there is no point in setting resolutions because most of the time, we break them. Countless articles talk about how setting these resolutions are futile. Well, I think otherwise. Goals are important. Goals help you to think about where you want to go and to see your desired end state. Goals let you know how much you have grown over the year and how much more you need to put in to get to where you want to be. Without them, you would just be adrift, never amounting to anything, never having any focus. [Read more…]

Nov 23 2012

Design: Pretty Whimsical

A very good friend of mine approached me to come up with a brand identity for her business idea. She wanted to go into selling party favours, cards, and stationery together with her friend.

What you see here is the first iteration of the design. Since the idea was to come up with something as whimsical as I could, I went ahead with pink and fluffy clouds. These motifs can easily be transferred to any stationery to give an instant grunge feel. The font used is also playful yet unique, communicating the playfulness of the business at one glance.

What do you think? How could I have done it better?

Jun 17 2012

Strategy and your brand.

A brand is the outer expression of your company’s proposition, values and strategy. These, of course, might not be mutually exclusive. A brand then, becomes a powerful symbol that communicates what your company is about in a petite package. Conversely, a brand without strong corporate beliefs, direction and commitment behind it becomes nothing but a pretty graphical symbol to consumers and business partners at large. [Read more…]