Asher Wen

Strategist, Marketer, Nerd

Logo Design for NUS STEER

Logo design for NUS STEER
NUS STEER Logo Design

This was a logo that I designed for the inaugural NUS Study Trip for Engagement and Enrichment to the Middle-East.  I was part of the first team to go for a business study trip under this programme, and the International Relations Office requested for a logo to be designed for the it.

Design Concept

I was really inspired by the geometry and symmetry in Middle East architecture for this particular logo.  The Muslims believe that we can see a part of Allah in the beauty of nature, and express this in geometry in Islamic architecture.  I got the idea of an octagon from a water feature that I came across while researching more about the Middle East.

Word Mark

The word mark was designed to bring focus to the acronym for the lengthy title of the programme: “STEER”.  Audiences could easily make out the word from afar, and the title of the programme was more informative rather than meant to be read out.

Colour

The color for the logo was inspired by the desert sands of the Middle East, and the corporate colour of NUS. I had the concept of cultural exchange being a mingling of these two distinct groups into one distinctive identity.

The grey of “STEER” brings out the strength and rigour that was intended for the programme.

The trip was eventually featured in the national newspapers, The Straits Times, with the banner I designed.  So proud!

Design of Nanyang Kayak Racing Team Shirt

Design of NYKRT T-ShirtDesign of NYKRT T-Shirt

One of the very first design projects that I have ever done, the Nanyang Kayak Racing Team shirt was something very personal to my heart. This was mainly because the people I cared deeply for in my CCA would be wearing it, and winning competitions with this shirt.

Looking back, the design was not the best that I have ever done, but it was a stronger validation for my design that any else that I would face in the future. This was what I had to say when it first came to print:

I have the feeling of birthing.   The feeling of delight when one sees the product of his creative energy.  The Kayak Racing Team tee is out! I only designed the back. The front is totally the effort of our dear Audrey. But would you look at that?! I’ve had this design for 3 years and finally it’s out in print!! And everyone on the team would wear it. I feel for the first time, proud!