This was a logo that I designed for the inaugural NUS Study Trip for Engagement and Enrichment to the Middle-East.  I was part of the first team to go for a business study trip under this programme, and the International Relations Office requested for a logo to be designed for the it.

Design Concept

I was really inspired by the geometry and symmetry in Middle East architecture for this particular logo.  The Muslims believe that we can see a part of Allah in the beauty of nature, and express this in geometry in Islamic architecture.  I got the idea of an octagon from a water feature that I came across while researching more about the Middle East.

Word Mark

The word mark was designed to bring focus to the acronym for the lengthy title of the programme: “STEER”.  Audiences could easily make out the word from afar, and the title of the programme was more informative rather than meant to be read out.

Colour

The color for the logo was inspired by the desert sands of the Middle East, and the corporate colour of NUS. I had the concept of cultural exchange being a mingling of these two distinct groups into one distinctive identity.

The grey of “STEER” brings out the strength and rigour that was intended for the programme.

The trip was eventually featured in the national newspapers, The Straits Times, with the banner I designed.  So proud!