Strategist, Marketer, Nerd
TODAY‘s iPhone app icon caught my attention today while I was travelling on the bus. It looks a whole lot sexier than the flat chilli red that it used to be. The red almost seems to be hiding something it’s not telling you, tempting you to open the app for more [Read more…]
Seeking Eirene is a blog run by Phil that seeks to help others find peace and inspiration in their busy lives through the sayings of the Christian Orthodox Church. I was referred to do the logo design by a friend who was building the blog at the time.
The project was interesting to me on both a personal level, and a business level… [Read more…]
A very good friend of mine approached me to come up with a brand identity for her business idea. She wanted to go into selling party favours, cards, and stationery together with her friend.
What you see here is the first iteration of the design. Since the idea was to come up with something as whimsical as I could, I went ahead with pink and fluffy clouds. These motifs can easily be transferred to any stationery to give an instant grunge feel. The font used is also playful yet unique, communicating the playfulness of the business at one glance.
What do you think? How could I have done it better?
Here at work, we have been working on the final phases of the concept creation for my company’s new brand. Lately, we hit a snag over the gradient that was applied to the logo by our consultants because it drove up the printing costs and the consultants insisted that pantone printing would ensure a brighter print for our corporate collaterals. That’s all well and good, except for the fact that it is highly challenging to create gradients with pantone colour printing. We asked several different printers and the answer was always the same – it would cost more, and might not look consistent. [Read more…]