Asher Wen

Strategist, Marketer, Nerd

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Jun 21 2012

Tiong Bahru Bakery by Gontran Cherrier.

Tiong Bahru Bakery Logo
Credit: Tiong Bahru Bakery

Tiong Bahru Bakery by Gontran Cherrier from the Food Collective by the Spa Esprit Group (quite a mouthful isn’t it?!) has been all the rage in Singapore of late, with positive reviews from Lifestyle on the Sunday Times and very recently, on the website of the Wall Street Journal SEA website.

I thought I would approach this Bakery from the angle of branding instead.  Indeed, this is quite an interesting example because of how eclectic the brand identity is. [Read more…]

Written by Asher · Categorized: Branding · Tagged: Branding, Food Collective, Gontran Cherrier, Lifestyle, Spa Esprit Group, Sunday Times, Tiong Bahru, Tiong Bahru Bakery

Hi there, I'm Asher.
Passionate about Brands, Marketing, Strategy and letting Data speak for itself.

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