Asher Wen

Strategist, Marketer, Nerd

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Jun 22 2012

No more Yves for YSL.

YSL has been renamed to Saint Laurent.  Seriously?!

This just in. Hedi Slimane, head designer of YSL has decided to drop “Yves” from Yves Saint Laurent, rebranding the fashion label to simply Saint Laurent to attract a younger audience. [Read more…]

Written by Asher · Categorized: Branding · Tagged: Branding, Burberry, Fashion, Hedi Slimane, Luxury, Miu Miu, Prada, Yohji Yamamoto, YSL, Yves Saint Laurent

Hi there, I'm Asher.
Passionate about Brands, Marketing, Strategy and letting Data speak for itself.

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