Asher - Asher Wen

Aug 19 2011

Product and Brand Management

It’s official. I love every single module I am doing this semester.

I had my very first lesson of Product & Brand Management (PBM) on Wednesday taught by Ms Tamaki Tanaka. PBM as you can probably imagine, is all about the details of managing a brand. The first lesson was about the broader overview of the subject with a focus in coming up with a marketing plan. The second lesson that I took on Friday dived straight into evaluating a product category’s attractiveness for a company looking to enter a given market. How cool is that?! [Read more…]

Aug 12 2011

NUS-DBS International Case Competition

A progress board of the project I am working on for my school.

Aug 08 2011

Keep Consumers Talking About Your Brand!

After what is arguably the most successful Internet television marketing campaign that was the Old Spice “The Man Your Man Could Smell Like” commercial, P&G has come up with a follow-up campaign to keep its consumers talking about Old Spice. The product of this is what you see above, the “New Old Spice Guy Fabio” video.

That’s not all, of course. Fabio is challenging Isaiah Mustafa, reigning Old Spice guy, to a duel. The best part of it? We all get to decide how each of them get back at each other, and what happens in the end.

Follow through the video by clicking on the links to see the whole duel play out.

Definitely a great way of engaging your consumers and keeping the brand at the top of consumers’ minds.

Jun 05 2011

The Museum of Me by Intel

Another interesting web app found on Facebook while I evade my studies. The Museum of Me connects to your Facebook account and shows an exhibition of your friends, the photos you have taken, stuff you have written on other’s walls and your likes.

What’s really important here is that they do not store your data. In an age of data-mining, that’s a huge relief.

The visuals are amazing with an accompaniment of soothing music to bring you through the exhibition of your Facebook life.

At the end, you realize that Intel is promoting its new Core i5 processor, and you can’t help but feel that it was a well executed effort to spread the word through the social network that is home to more than 500 million active users. Brilliant work!

Intel® The Museum of Me.

May 30 2011

Good food in budget airlines from no-frills marts?

This video caught my eye because of the project I am doing about Aldi entering the Indian market for my International Business Strategy course, and also because I read the World’s Best Complaint Letter about Virgin Airlines yesterday.

Turns out you can have great meals in budget airlines after all! And from no frills supermarkets at that. Talk about serendipity!

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