Asher Wen

Strategist, Marketer, Nerd

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Aug 19 2011

Product and Brand Management

It’s official. I love every single module I am doing this semester.

I had my very first lesson of Product & Brand Management (PBM) on Wednesday taught by Ms Tamaki Tanaka.  PBM as you can probably imagine, is all about the details of managing a brand.  The first lesson was about the broader overview of the subject with a focus in coming up with a marketing plan.  The second lesson that I took on Friday dived straight into evaluating a product category’s attractiveness for a company looking to enter a given market.  How cool is that?! [Read more…]

Written by Asher · Categorized: Blog · Tagged: Product and Brand Management

Hi there, I'm Asher.
Passionate about Brands, Marketing, Strategy and letting Data speak for itself.

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