Asher Wen

Strategist, Marketer, Nerd

  • Home
  • About
  • Work
  • Blog
  • Menu Item

Jul 05 2013

Until I get there.

Looking out into the horizon

I have been interning in Estee Lauder Companies now for 7 weeks now.  This time has given me a taste of what it will be like when I am out in the working world in one semester’s time.

This is not the first time I am on an internship.  It certainly isn’t the longest internship I have been on either.

I previously did a 7 month stint in SUTL Group managing their branding exercise.  But I guess each internship or job brings its own learning points and questions.

At the end of SUTL, I came out having learnt much about how to manage a projection – talking and handling agencies, sourcing for vendors, juggling expectations of the management vs. the perceived ‘greater good’ of the project.

I learnt how to see things from different perspectives, and literally spoke to EVERY. SINGLE. PERSON. in the company to make sure that we were all aligned before the new brand was launched.

I was blessed enough to have a great boss who gave me good feedback about areas for improvement, and I felt I learnt a lot of on-the-job skills that I would be able to apply to any job that I would undertake in the future.

If SUTL was my practice ground, Estee Lauder would prove to be the mental preparation room before I head out to the Arena of Real Work.

The thoughts that run through my mind are vastly different from those I had when in SUTL.

Gaining exposure to an MNC like Estee Lauder has sparked off more thoughts about what kind of job I want to get into as a career.

I am suddenly keenly aware that I am able to do quite a number of different things, and that the market offers much more options that I previously thought about in my narrow varsity view.

It is not just the different possibilities of industry and function.  It is the different job scopes that exist even within the same industry and the same function.  And what of the things that I would never see in a Singaporean firm?

The product development that happens in the U.S., Japan and China.  The strategic thought that is birthed in the global headquarters.  The consumer research that would only happen in bigger markets.  What am I missing out on?  What do I really want to do for good?

These are questions that I never asked myself before, but have come up to the fore probavly because I am going to graduate in no time.  And probably also because most of the people I know have already begun their working lives.

After mulling over this for a long time, I realise that I have no answers.  I can only leave it up to God to show me what opportunities will open up in the coming 6 months, and which companies find me attractive enough to want to hire me.

Until then, I will do my best in everything I do, like I always do.

 

(Photo Credit: Dakiraun)

Written by Asher · Categorized: Blog

Jan 18 2013

Resolutions.

This is coming in a little late, and it’s been a long time since I last wrote, but I thought it would be an apt start to a new year of blogging.

A lot has been said about setting resolutions.  Most people are think that there is no point in setting resolutions because most of the time, we break them.  Countless articles talk about how setting these resolutions are futile. Well, I think otherwise.  Goals are important.  Goals help you to think about where you want to go and to see your desired end state.  Goals let you know how much you have grown over the year and how much more you need to put in to get to where you want to be.  Without them, you would just be adrift, never amounting to anything, never having any focus. [Read more…]

Written by Asher · Categorized: Blog · Tagged: Branding, business, goals, resolutions

Dec 06 2012

On A Mission.

For those of you who are frequent readers of this blog, I must apologise for the lack of updates this past week.  Ironically, I have been really time-poor after my papers.   The last few days has been spent in meetings with my client for a consulting project, whilst preparing for my church mission trip at the same time.  I am lucky that I have this short time to write while I wait for my clothes to spin dry… [Read more…]

Written by Asher · Categorized: Blog · Tagged: CIP, english, fun theory, IMC, Lahu, land of smiles, Mission, overseas, Thailand

  • « Previous Page
  • 1
  • …
  • 9
  • 10
  • 11
  • 12
  • 13
  • …
  • 15
  • Next Page »

Hi there, I'm Asher.
Passionate about Brands, Marketing, Strategy and letting Data speak for itself.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Recent Posts

  • I’m so glad 2023 is almost over…
  • 人的想法不是沒地方蹦出來的。
  • A Book Exchange.
  • A bump in the road.
  • On the way to the US.

Copyright © 2025 · Altitude Pro Theme on Genesis Framework · WordPress · Log in