For those of you who are frequent readers of this blog, I must apologise for the lack of updates this past week. Ironically, I have been really time-poor after my papers. The last few days has been spent in meetings with my client for a consulting project, whilst preparing for my church mission trip at the same time. I am lucky that I have this short time to write while I wait for my clothes to spin dry… [Read more…]
Quiznos: We Do It Better.
Quiznos [link to Quiznos Singapore’s Facebook page] is a quick service restaurant specialising in submarine sandwiches or “subs” which was brought into Singapore in 2009 by Kitchen Language, a subsidiary of the Far East Organization. Quiznos seeks to target today’s busy consumers with a delicious yet easy-to-eat solution.
In my Advertising Strategies module in university, my team analysed how the brand is doing in Singapore and market opportunities that it could capitalize on, and created a new advertising campaign for it based on the slogan, “We Do It Better”. Check it out. [Read more…]