Asher Wen

Strategist, Marketer, Nerd

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Aug 25 2015

5 Marketing Reasons Donald Trump Is Leading The Polls

His campaign has been described as a “troll candidacy“.  News agencies like the WSJ and The New York Times are proffering up different theories on why Donald Trump is turning out to be the leading Republican presidential candidate.

If you think as a media-savvy property tycoon with a net worth of USD 4 billion, Trump doesn’t know what he’s doing, you would be dead wrong.  Trump has been leveraging his brand to his advantage throughout his campaign. [Read more…]

Written by Asher · Categorized: Marketer, News · Tagged: donald trump, Marketing, US

Aug 21 2015

The Life of a Marketer.

A friend recently approached me to ask if I would like to share some experience so far of the working life. He is starting a Facebook group for students because he saw that many college students are not sure what is expected of them when they first start out.

I thought it was a brilliant idea as I had the same insight and intention when I started to write about Marketing as well. Through the years, I am glad to hear that some people have benefitted from what has been written, and I truly hope that more people can come to learn more and love Marketing.

Here are some of the questions that were asked, and my responses. If you are still a student or starting out and thinking of making a shift into marketing, I hope these responses will be of help to you.  Feel free to ask me questions if you have any! [Read more…]

Written by Asher · Categorized: 101s, Marketer · Tagged: advice, marketer, Marketing, Singapore

Feb 08 2015

Prevalent pain points for eCommerce

It feels good to finally be able to work on a laptop again!  The past few days has been hell.  I never thought how restless I would be without my device of choice.  Somehow a tablet or a smart phone just cannot replicate the tactile feeling of typing and seeing things on a screen for me.  Is this a sign of inadaptibility that I used to see in older folks?

My 5 year old MacBook Pro recently died an untimely death due to an unfortunate spillage accident.  I was lucky that only the motherboard was fried, but my hard disk drive was left fortunately unscathed.  As such, I managed to get back all my data and some system applications as well. Looks like I’m not going to give up on design as yet! [Read more…]

Written by Asher · Categorized: Blog, Consumer Trends · Tagged: Apple, ecommerce, macbook, macbook air, online shopping

Jan 19 2015

Poster Design: BB 23rd Singapore Company

BB 23rd Singapore Company Poster

It has been a long time since I last designed anything. More than 9 months, to be exact.

Since I started work, I have not managed to find enough time to carry on this interest of mine.  At the same time, there was intentional effort in distancing myself from design.  I reasoned that since this was not going to be a key focus in my career, and also since I am honestly not the best or even among the very good out there, I might as well just not do it at all.

Well, this particular project changed that mindset and reminded me of why I started dabbling in design in the first place. [Read more…]

Written by Asher · Categorized: Design Portfolio · Tagged: 23, 23rd, boys brigade, design, poster, recruitment

Dec 09 2014

The Road So Far: 5 Things to Expect When You Start Work

It has been a little over 8 months since I started my job.  In that time, it has been difficult to find time to write – until now.  Work is a whole new ball game as compared to varsity life and it probably will take you some time to adjust to it.  Hopefully it doesn’t take you as long as I did.  Here’s my take on the difference between school and work and what you can do to prepare yourself for it.

[Read more…]

Written by Asher · Categorized: 101s, Blog · Tagged: learning, Marketing, work

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Hi there, I'm Asher.
Passionate about Brands, Marketing, Strategy and letting Data speak for itself.

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Recent Posts

  • 人的想法不是沒地方蹦出來的。
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  • On the way to the US.
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