Strategist, Marketer, Nerd
Happy Valentine’s Day to one and all!
It’s been a hectic few weeks for me. We just managed to push out our cards a few days before Chinese New Year at Pretty Frivolous and we had to take a break because of the holidays. Kicking into high gear tomorrow since it’s the big V Day! It’s going to be quite exciting to see if more people would buy from our booth at NUS Business School. [Read more…]
A logo design gig turned partnership, Pretty Frivolous is the brain child of a dear friend of mine from University. She has always had a passion for beautiful stationery and wanted to find a way to make them on her own.
The logo was designed to look like a round stamp, with dotted lines reminiscent of perforated lines. Pretty Frivolous is about good design at an affordable price and I wanted to give a more refined look to it. What better way than a classic serif font like Georgia? It was used as the main typeface because of its elegance and flexibility, and how it feels fun yet pretty serious at the same time.
I was approached to help out with the cards, and our partnership was born. To be honest, it is very exciting for me to be able to see my work produced and sold. Although painfully aware of my shortfall of talent, I hope you would like the designs!
Launching its very first collection in time for Valentine’s Day, Pretty Frivolous brings you quirky cards that for your loved ones. If you are tired of straight-laced cards, or simply want to see a smile on your partner’s face, go ahead and buy a PF card!
A very good friend of mine approached me to come up with a brand identity for her business idea. She wanted to go into selling party favours, cards, and stationery together with her friend.
What you see here is the first iteration of the design. Since the idea was to come up with something as whimsical as I could, I went ahead with pink and fluffy clouds. These motifs can easily be transferred to any stationery to give an instant grunge feel. The font used is also playful yet unique, communicating the playfulness of the business at one glance.
What do you think? How could I have done it better?