If you read this blog closely enough, you would realize that I am an avid follower of Brand New, a site that critiques new brand identities from a design perspective.
The new University of the Arts London (UAL) identity caused a furore on the blog for its use of Helvetica. Pretty strong views there about what can arguably be the most common and well-loved font in the world. That might actually be a problem in itself. [Read more…]