Asher Wen

Strategist, Marketer, Nerd

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Jun 19 2012

Helvetica for University of the Arts London’s Identity

UAL Brand Identity in Helvetica
Credit: Brand New

If you read this blog closely enough, you would realize that I am an avid follower of Brand New, a site that critiques new brand identities from a design perspective.

The new University of the Arts London (UAL) identity caused a furore on the blog for its use of Helvetica.  Pretty strong views there about what can arguably be the most common and well-loved font in the world. That might actually be a problem in itself. [Read more…]

Written by Asher · Categorized: Branding · Tagged: Brand New, Branding, Corporate Identity, design, helvetica, UAL, University of the Arts London

Hi there, I'm Asher.
Passionate about Brands, Marketing, Strategy and letting Data speak for itself.

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