The movie “Now You See Me” opened this Thursday with a stellar line-up with big names such as Morgan Freeman and Jesse Eisenberg of “Social Network” fame. The well-paced plot was always one step ahead of the audience, keeping them from guessing the movie before its fruition, leading up to an unexpected twist for the clincher. Spoiler alert!

What caught my eye though, were the lessons that we can draw out from this movie. There is much marketing departments can learn about Marketing from “Now You See Me” in order to stay ahead of the pack and come out winning. [Read more…]