It’s official. I love every single module I am doing this semester.

I had my very first lesson of Product & Brand Management (PBM) on Wednesday taught by Ms Tamaki Tanaka.  PBM as you can probably imagine, is all about the details of managing a brand.  The first lesson was about the broader overview of the subject with a focus in coming up with a marketing plan.  The second lesson that I took on Friday dived straight into evaluating a product category’s attractiveness for a company looking to enter a given market.  How cool is that?! [Read more…]