For those of you who are frequent readers of this blog, I must apologise for the lack of updates this past week. Ironically, I have been really time-poor after my papers. The last few days has been spent in meetings with my client for a consulting project, whilst preparing for my church mission trip at the same time. I am lucky that I have this short time to write while I wait for my clothes to spin dry… [Read more…]
Belief.
Here’s a bit of talking about myself for once. I am a Year 4 student in NUS, specialising in Marketing. I just realised this, but I am one of the very few guys actually doing so because somehow people think that only girls do Marketing, even some professors. [Read more…]
Quiznos: We Do It Better.
“Quiznos” Logo is a registered trademark of QIP Holder LLC
Quiznos [link to Quiznos Singapore’s Facebook page] is a quick service restaurant specialising in submarine sandwiches or “subs” which was brought into Singapore in 2009 by Kitchen Language, a subsidiary of the Far East Organization. Quiznos seeks to target today’s busy consumers with a delicious yet easy-to-eat solution.
In my Advertising Strategies module in university, my team analysed how the brand is doing in Singapore and market opportunities that it could capitalize on, and created a new advertising campaign for it based on the slogan, “We Do It Better”. Check it out. [Read more…]
GO60 – A Spa That You Will Not Expect.
GO60 Spa Boutique is a newly opened spa offering services such as facials, slimming therapies and body massages. It is also Singapore’s very first spa based on an open concept located at the busy Esplanade Xchange. [Read more…]
Design: Pretty Whimsical
A very good friend of mine approached me to come up with a brand identity for her business idea. She wanted to go into selling party favours, cards, and stationery together with her friend.
What you see here is the first iteration of the design. Since the idea was to come up with something as whimsical as I could, I went ahead with pink and fluffy clouds. These motifs can easily be transferred to any stationery to give an instant grunge feel. The font used is also playful yet unique, communicating the playfulness of the business at one glance.
What do you think? How could I have done it better?
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