Asher Wen

Strategist, Marketer, Nerd

Resolutions for 2015.

We are 9 days into the new year, and I still cannot believe we are already in 2015! The past year had gone by like a whirlwind, with little time to stop to think much about what I was doing, much less write about it.

With that said, I want to take this time as a chance to reflect on the past year and think about what I hope to achieve in the year ahead. It might be cliché, and there might be a growing movement of people against making new year resolutions because they are too hipster for their own good, but in my opinion, any reflection at all is better than none! So here goes… [Read more…]

The Importance of Internships

Hello My Name is Intern

Last Friday marked the very last day of internship for me, EVER. (okay, I might still have internships when I do my MBA, but you get what I mean right?).  I have just completed my Marketing Analytics internship (more on that in a future post!) with Mondelēz last week, and I have been on a period of ‘unemployment’ since.  Since it’s been so very long since I had so much time on my hands, I thought it would be good write a post on the importance of internships. [Read more…]

Oreo: The brand that chases the news

How is everyone this lovely Friday?  It’s been a busy week for this author, and hence quite quiet here at MAJOR: MARKETING.

I thought I would post some stuff that has fascinated me on social media, just for your entertainment. And I guess one brand sums up everything pretty well…

Oreo!

Oreo has been doing a marvelous job of staying hyper-relevant and on trend to all that happens over social media.

What I found really amazing was that they run a GLOBAL Facebook page rather than a local one! Doesn’t that make it doubly hard to stay relevant? And yet I think they are doing great, at least on the Singapore front.

If you are not from Singapore, here’s what they did:

Hello Kitty
Hello Kitty

A Hello Kitty fever is hitting Singapore. Long queues line up outside of local McDonald’s outlets where girls wait for their favourite cat, brothers queue for their sisters, and boyfriends wait in line for their girlfriends. The fever is so hot, in fact, that eBay is currently selling these feline soft toys at astronomical prices. Oreo has entered the fray quickly with “Hello, Cookie”.

Hail
Hail Oreo

Just after the haze hit, there were reports of a hailstorm in Singapore. Normally unheard of in our sunny little tropical island. The rare weather event naturally fascinated most Singaporeans.

Being the self-deprecating lot we are, a viral video has been spun out of an interview with a local who commented that the hail stones looked like grapes…

Of course, Oreo did not miss out on the opportunity either, and came up with “Hail, Oreo!” mere hours after the news and videos of the hail came online.

(On a side note, I totally love this video. It’s so awesome that it’s playing on loop on my computer right now! Hilarious.)

Haze
Haze

By now, the whole world knows that we had the haze that hit PSI 401 last Friday. I also featured it in a previous post about companies who jumped on the haze bandwagon to promote their brand and products.

Superdad
Superman + Father’s Day

Then there was Man of Steel that happened close to Father’s Day. Oreo killed two birds with one stone by celebrating “Super Dads”.

This has to be one of the most on-trend brands ever, further perfecting the real-time marketing they pioneered at Superbowl. Staying on top of the news has kept Oreo at the top of mind of consumers. The humour that comes with these posts also help to create a fun personality for the cookies. Brilliant, really. Looking forward to see more from Oreo!

THE SATURDAY BRIEF // 15.05.13

The Saturday Brief

The Saturday Brief brings to you Marketing news from around the Internet in case you were living in a hole this past week.

This week was all about technology with Apple’s WWDC and the E3 happening earlier in the week.  Here’s the TOP 10 Marketing stories this week that you might has missed on the Internet.

  1. Apple Enchants Once Again With iOS7 and Mac Pro
    MAJOR:MARKETING!
  2. How Sony May Have Won E3 With the PlayStation 4
    TIME Tech
  3. Facebook Adds Twitter-Like Hashtags
    Forbes
  4. Here’s what businesses can learn from the brand currently known as Kanye West
    Forbes
  5. Too Little, Too Late? Abercrombie Sponsors Anti-Bullying Scholarships
    Brand Channel
  6. To Celebrate 150 Years, Perrier Re-Issues Warhol Designs
    FastCo Design
  7. Interbrand Releases Top 100 Global Green Brands 2013
    Interbrand
  8. Mondelez Enters Coffee War with Pods for Rival Nespresso Machine
    Brand Channel
  9. For Consumer Brands, Asia Is The New Peoria
    Forbes
  10. Apple introduces bold ‘designed by Apple in California’ message
    Brand Republic

What do you think about the news this week?  Will Apple be able to win back the hearts of consumers with their new iOS?  Or is it too little, too late?  Leave your comments below!