Asher Wen

Strategist, Marketer, Nerd

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May 11 2014

The Fallacy of the Perfect Picture

I celebrated my 26th birthday yesterday.  The day was spent with my oldest friends over food and mahjong, and it was also spent reflecting on my life this past 26 years.  Looking back, I thank God for His blessings in my life and the friends and family who have been with me every step of the way.

I am so thankful for my friends and family
Celebrations over the weekend with the gang and my family

While I was thinking back on the bigger milestones in my life, I realised that I never would have been able to guess that I would end up where I am now.  Yet, I am right where I am supposed to be.  I was just telling Teck yesterday that somehow all the skills that I picked up in school has come into use in some way or another at work.  Like what Steve Jobs said in his Commencement speech to Stanford University, you can only ever connect the dots retrospectively.  I now have a newfound understanding of what he meant.

To try to engineer your own future by trying to fit your life into some sort of mould that someone else told you is good would only bring about unnecessary angst and pain.  Unfortunately, so many of us fall into this trap because of familial and societal expectations.  I call this the fallacy of the perfect picture. [Read more…]

Written by Asher · Categorized: 101s, Blog · Tagged: 101s, A Lot Like Love, Dangerdust, FMCG, Marketing, Stanford University, Steve Jobs

Jun 11 2013

Apple enchants once again with iOS 7 and Mac Pro

iOS 7 with a new interface that is not too foreign
iOS 7 with a new interface that is not too foreign

Apple has been under attack lately on multiple fronts, from patent wars to tax issues. Wall Street analysts have also cast doubt on whether the company can innovate new and attractive products again with the demise of the great Steve Jobs.

It may be too soon to say, and we may yet hear naysayers come up with more things to hate in the coming days, but I believe that this WWDC has shown that Apple still has its mojo. Many of the innovations here are things that we will use and appreciate rather than frivolous functions for the sake of.

Apple has proven once and again that it has the ability to enchant and capture the imagination of its users. I believe that is because they know exactly WHY they are in the business – designing for customers rather than for themselves to shine or for a visual aesthetic that a lot of other company are still stuck at.

With WWDC, Apple has also updated the Mac Pro.  Long overdue in my opinion.  It looks gorgeous, radically different from any other desktop.  I wonder why no one has thought of this before?  Maybe my next Mac will be a Pro…

What do you think? Write your comments about what whether Apple has done enough to win you back.

Written by Asher · Categorized: News · Tagged: Apple, iOS 7, Mac Pro, Steve Jobs

Hi there, I'm Asher.
Passionate about Brands, Marketing, Strategy and letting Data speak for itself.

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Recent Posts

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