I designed this name card for my writer-friend Teck. The printing was completed today, and I managed to get one from him as a keepsake. [Read more…]
“Prometheus” surprises audiences in unexpected places
Probably the single best scene of acting in Prometheus, and it’s not even in the movie itself. Peter Weyland is depicted as addressing a crowd at a TED event in 2023. He is much younger than he was in the actual movie. [Read more…]
Uniqlo makes a big splash on Pinterest
Uniqlo, the Japanese label, has created social media history by being the first brand to use Pinterest to engage consumers in a big way. [Read more…]
No more Yves for YSL.
This just in. Hedi Slimane, head designer of YSL has decided to drop “Yves” from Yves Saint Laurent, rebranding the fashion label to simply Saint Laurent to attract a younger audience. [Read more…]
Tiong Bahru Bakery by Gontran Cherrier.
Tiong Bahru Bakery by Gontran Cherrier from the Food Collective by the Spa Esprit Group (quite a mouthful isn’t it?!) has been all the rage in Singapore of late, with positive reviews from Lifestyle on the Sunday Times and very recently, on the website of the Wall Street Journal SEA website.
I thought I would approach this Bakery from the angle of branding instead. Indeed, this is quite an interesting example because of how eclectic the brand identity is. [Read more…]
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