Asher Wen

Strategist, Marketer, Nerd

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Jul 03 2012

Name Card Design: Teck

Teck Name Card
Back of Card

I designed this name card for my writer-friend Teck. The printing was completed today, and I managed to get one from him as a keepsake. [Read more…]

Written by Asher · Categorized: Design Portfolio · Tagged: Baskerville, Business Times, design, Frutiger, Graphic Design, Name Card, Tan Teck Heng, Teck, Teck Heng

Jun 27 2012

“Prometheus” surprises audiences in unexpected places

Probably the single best scene of acting in Prometheus, and it’s not even in the movie itself.  Peter Weyland is depicted as addressing a crowd at a TED event in 2023.  He is much younger than he was in the actual movie. [Read more…]

Written by Asher · Categorized: Digital · Tagged: FastCoCreate, LinkedIn, Prometheus, TED, Weyland Industries

Jun 26 2012

Uniqlo makes a big splash on Pinterest

Uniqlo, the Japanese label, has created social media history by being the first brand to use Pinterest to engage consumers in a big way. [Read more…]

Written by Asher · Categorized: Digital · Tagged: dry mesh project, Pinterest, UNIQLO

Jun 22 2012

No more Yves for YSL.

YSL has been renamed to Saint Laurent.  Seriously?!

This just in. Hedi Slimane, head designer of YSL has decided to drop “Yves” from Yves Saint Laurent, rebranding the fashion label to simply Saint Laurent to attract a younger audience. [Read more…]

Written by Asher · Categorized: Branding · Tagged: Branding, Burberry, Fashion, Hedi Slimane, Luxury, Miu Miu, Prada, Yohji Yamamoto, YSL, Yves Saint Laurent

Jun 21 2012

Tiong Bahru Bakery by Gontran Cherrier.

Tiong Bahru Bakery Logo
Credit: Tiong Bahru Bakery

Tiong Bahru Bakery by Gontran Cherrier from the Food Collective by the Spa Esprit Group (quite a mouthful isn’t it?!) has been all the rage in Singapore of late, with positive reviews from Lifestyle on the Sunday Times and very recently, on the website of the Wall Street Journal SEA website.

I thought I would approach this Bakery from the angle of branding instead.  Indeed, this is quite an interesting example because of how eclectic the brand identity is. [Read more…]

Written by Asher · Categorized: Branding · Tagged: Branding, Food Collective, Gontran Cherrier, Lifestyle, Spa Esprit Group, Sunday Times, Tiong Bahru, Tiong Bahru Bakery

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Hi there, I'm Asher.
Passionate about Brands, Marketing, Strategy and letting Data speak for itself.

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Recent Posts

  • I’m so glad 2023 is almost over…
  • 人的想法不是沒地方蹦出來的。
  • A Book Exchange.
  • A bump in the road.
  • On the way to the US.

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