Asher Wen

Strategist, Marketer, Nerd

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Jun 08 2013

THE SATURDAY BRIEF: Top 10 Marketing news you might have missed

The Saturday Brief
The Saturday Brief brings to you Marketing news from around the Internet in case you were living in a hole this past week. Here’s the TOP 10 Marketing stories this week that  you might has missed on the Internet.

  1. Now Coca-Cola’s Made A Bottle Of Ice, Ice, Baby!
    FastCo Create
  2. The Next Big Thing In Smartphones Could Be Coming From Google
    Forbes
  3. Your Brand’s Uber-Fans Are Not Uber-Advocates. So Who Is?
    Fast Company
  4. Starbucks Brings Its Global Brand but Adopts Local Flavors in Asia Markets
    BrandChannel
  5. Coke’s Share Happiness Campaign Gets Literal
    Brand Channel
  6. Downbeat Galaxy S4 Views Hit Samsung Shares
    WSJ Blogs
  7. Dollar Shave Club Is Back With A New Product and Outrageous Video
    Brand Channel
  8. Cleaning Brand Cif Aims To Disinfect The Filthy Internet For Your Kids
    FastCo Create
  9. New Data Reveals Apple’s Flawed iPhone 5 Marketing Strategy
    Fast Company
  10. XBox One Might Let Sony’s PS4 Win By Default
    Forbes

Written by Asher · Categorized: News · Tagged: Apple, brand channel, cif, cleaning, Coca Cola, Coke, dollar shave club, Fast Company, Forbes, Marketing, ps4, starbucks, unileve, xbox one

Jun 19 2012

Brand vs Product. What gives?

Image courtesy of Fast Co Design

This article I just read from Fast Company calls for a refocus on delivering quality products that consumers want instead of talking so much about the Brand.  The author cites the example of Coke benefitting from shifting its focus back to its products after a long time on brand building. [Read more…]

Written by Asher · Categorized: 101s, Branding · Tagged: Apple, Brand, Branding, Coca Cola, Coke, Creative, Fast Company, FastCo Design, iPod, Pepsi, PepsiCo, product marketing, Wired

Hi there, I'm Asher.
Passionate about Brands, Marketing, Strategy and letting Data speak for itself.

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