Asher Wen

Strategist, Marketer, Nerd

  • Home
  • About
  • Work
  • Blog
  • Menu Item

Jun 22 2013

THE SATURDAY BRIEF // 22.06.13

The Saturday Brief
It’s that time of the week again, for THE SATURDAY BRIEF! Time passes really fast doesn’t it?

While we are enduring the haze here in Singapore, let’s take a quick look at what we missed in Marketing news around the world this week.

 

1. Haze Prompts Creativity From Companies in Singapore
MAJOR:MARKETING!

This week was all about the haze, haze, and more haze. From Singapore at least. Find out what companies are doing to capitalize on the bad weather in order to build their brands or to sell their wares (the latter is probably a bad idea, frankly).

 

2. Apple Finds Its Footing Again With Evocative Film About Third-Party iOS Apps
Ad Freak

Apple shows consumers what its iPad can do with a long-form video. It’s not about selling more, it’s about meaning more.

 

3. On Heels Of Countless Famous Collaborations, Converse Launches “The Simpsons” Sneakers
Time

We are seeking more and more collaborations across brands, both from onscreen and off.  The Simpsons are coming alive in your Converse sneakers this time.  Isn’t it ironic how this is kind of a reverse product placement?

 

4. Researchers Explain How Brands Make You Fall In Love
FastCo Create

Now we can finally find out why we can’t get enough of Coke!

 

5. Microsoft To Reverse Xbox One Policies After Fan Revolt
Forbes

About time! Microsoft is going to allow you to play games from your friends, and without an Internet connection too.  I guess there are only very few brands who can pretend the competition doesn’t exist, and get away with it.

 

6. P&G Hosts Massive Everyday Effect Giveaway Event in New York City
Brand Channel

I would be uncomfortable with this normally because I always thought the idea of a House of Brands approach was to make lessen the power of the corporate brand.  In this case, however, P&G did a great job in showing New Yorkers how its products improve their every day lives.  They need that awareness too, seeing how they didn’t do too well last year.  Now, COME TO SINGAPORE!

 

7. Apple Wants to Drive Future of Infotainment, but Will Car Brands Move Over?
Brand Channel

Never one for standing still, Apple now wants to own the car infotainment market. Would auto companies let it? From what we read from Ford, it seems that most consumers still prefer traditional knobs and dials over touchscreens in their cars. We’ll see how this goes, Apple.

 

8. At Cannes, Brands Find Themselves Redefining the Boundaries of Advertising
Brand Channel

It was the Cannes Lion Festival of Creativity last week! If you missed out, check out this summary from Brand Channel. Also, you can go to the Cannes’ Lion website to find out more about the amazing campaigns! Advertising never looked less itself.

 

9. Introducing Video on Instagram
Instagram

Now all the selfies and food shots would be able to move… erm. Yay? But honestly, this is a better offering than Vine, I feel. By virtue of the fact that it is built to be shared on an existing platform. Not much of a stretch to use it.

 

10. Transgender Marketing: 12 Campaigns That Defy Sexual Stereotyping
TIME

Interesting look at how marketing has evolved. We are no longer “targeting” traditional segments. With big data and social media, more of these will follow,where we break down stereotypes.

Written by Asher · Categorized: News · Tagged: Apple, brand channel, cannes, everyday effect, Fast Company, Forbes, haze, instagram, P&G, sghaze, simpsons, time

Jun 08 2013

THE SATURDAY BRIEF: Top 10 Marketing news you might have missed

The Saturday Brief
The Saturday Brief brings to you Marketing news from around the Internet in case you were living in a hole this past week. Here’s the TOP 10 Marketing stories this week that  you might has missed on the Internet.

  1. Now Coca-Cola’s Made A Bottle Of Ice, Ice, Baby!
    FastCo Create
  2. The Next Big Thing In Smartphones Could Be Coming From Google
    Forbes
  3. Your Brand’s Uber-Fans Are Not Uber-Advocates. So Who Is?
    Fast Company
  4. Starbucks Brings Its Global Brand but Adopts Local Flavors in Asia Markets
    BrandChannel
  5. Coke’s Share Happiness Campaign Gets Literal
    Brand Channel
  6. Downbeat Galaxy S4 Views Hit Samsung Shares
    WSJ Blogs
  7. Dollar Shave Club Is Back With A New Product and Outrageous Video
    Brand Channel
  8. Cleaning Brand Cif Aims To Disinfect The Filthy Internet For Your Kids
    FastCo Create
  9. New Data Reveals Apple’s Flawed iPhone 5 Marketing Strategy
    Fast Company
  10. XBox One Might Let Sony’s PS4 Win By Default
    Forbes

Written by Asher · Categorized: News · Tagged: Apple, brand channel, cif, cleaning, Coca Cola, Coke, dollar shave club, Fast Company, Forbes, Marketing, ps4, starbucks, unileve, xbox one

Jun 19 2012

Brand vs Product. What gives?

Image courtesy of Fast Co Design

This article I just read from Fast Company calls for a refocus on delivering quality products that consumers want instead of talking so much about the Brand.  The author cites the example of Coke benefitting from shifting its focus back to its products after a long time on brand building. [Read more…]

Written by Asher · Categorized: 101s, Branding · Tagged: Apple, Brand, Branding, Coca Cola, Coke, Creative, Fast Company, FastCo Design, iPod, Pepsi, PepsiCo, product marketing, Wired

Hi there, I'm Asher.
Passionate about Brands, Marketing, Strategy and letting Data speak for itself.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Recent Posts

  • 人的想法不是沒地方蹦出來的。
  • A Book Exchange.
  • A bump in the road.
  • On the way to the US.
  • Trade-Offs and not having it all.

Copyright © 2023 · Altitude Pro Theme on Genesis Framework · WordPress · Log in