Asher Wen

Strategist, Marketer, Nerd

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Nov 17 2012

Prospectus Design: “American Greatness Fund”

I had to create a portfolio of stocks for one of my Finance modules, and I designed the report to look like an actual fund prospectus.  Who said finance and design can’t mix? [Read more…]

Written by Asher · Categorized: Design Portfolio · Tagged: American Greatness Fund, design, Finance, Prospectus, Value Investing

Jul 07 2012

Ambrosia Product Concept Design for The Body Shop

Design of Front Cover
Front & Back Cover

I participated in the L’Oreal Brandstorm Competition 2012 earlier this year. My team had to come up with an iconic product for The Body Shop and we decided on a body gel that gave off a long-lasting fragrance that was customised to the customers’ moods. Read more after the jump! [Read more…]

Written by Asher · Categorized: Design Portfolio · Tagged: design, L'Oreal Brandstorm, The Body Shop

Jul 03 2012

Name Card Design: Teck

Teck Name Card
Back of Card

I designed this name card for my writer-friend Teck. The printing was completed today, and I managed to get one from him as a keepsake. [Read more…]

Written by Asher · Categorized: Design Portfolio · Tagged: Baskerville, Business Times, design, Frutiger, Graphic Design, Name Card, Tan Teck Heng, Teck, Teck Heng

Jun 19 2012

Helvetica for University of the Arts London’s Identity

UAL Brand Identity in Helvetica
Credit: Brand New

If you read this blog closely enough, you would realize that I am an avid follower of Brand New, a site that critiques new brand identities from a design perspective.

The new University of the Arts London (UAL) identity caused a furore on the blog for its use of Helvetica.  Pretty strong views there about what can arguably be the most common and well-loved font in the world. That might actually be a problem in itself. [Read more…]

Written by Asher · Categorized: Branding · Tagged: Brand New, Branding, Corporate Identity, design, helvetica, UAL, University of the Arts London

Jan 20 2011

NUS Windsurfing Club T-Shirt Design

The above design was submitted for a t-shirt design competition organized by the National University of Singapore’s Windsurfing Club. [Read more…]

Written by Asher · Categorized: Design Portfolio · Tagged: Asher, design, mrsuan, NUS, t-shirt, windsurf, windsurfing

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Hi there, I'm Asher.
Passionate about Brands, Marketing, Strategy and letting Data speak for itself.

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