A progress board of the project I am working on for my school.
NUS Windsurfing Club T-Shirt Design
The above design was submitted for a t-shirt design competition organized by the National University of Singapore’s Windsurfing Club. [Read more…]
RED: Brand for merchandize from NUS Bizad Club
I was tasked to develop a “brand” for my faculty’s student club. The visual above was meant to be a patch to be used on items that could be co-branded, then sold to students at a low price. They have since decided against it because demand is not certain. [Read more…]
Design of Rag Recruitment Poster
I was the Vice-Director for the NUS Business Rag Committee back in 2010. Rag is an annual Freshman Orientation Programme in NUS. Every year, our freshmen come together to build a gigantic float to compete against other faculties for the ultimate glory of the Chancellor Shield. All this is done for a good cause – Rag is always held with Flag day where donations are collected for the Community Chest of Singapore.
I was tasked to design a recruitment poster to rally more students to take part in this meaningful activity. From the long hours that we put into building the float, strong bonds are formed between students who went through this experience. This poster has thus since become very dear to me since it represents a small effort on my part towards our common goal then.
Logo Design for NUS STEER
This was a logo that I designed for the inaugural NUS Study Trip for Engagement and Enrichment to the Middle-East. I was part of the first team to go for a business study trip under this programme, and the International Relations Office requested for a logo to be designed for the it.
Design Concept
I was really inspired by the geometry and symmetry in Middle East architecture for this particular logo. The Muslims believe that we can see a part of Allah in the beauty of nature, and express this in geometry in Islamic architecture. I got the idea of an octagon from a water feature that I came across while researching more about the Middle East.
Word Mark
The word mark was designed to bring focus to the acronym for the lengthy title of the programme: “STEER”. Audiences could easily make out the word from afar, and the title of the programme was more informative rather than meant to be read out.
Colour
The color for the logo was inspired by the desert sands of the Middle East, and the corporate colour of NUS. I had the concept of cultural exchange being a mingling of these two distinct groups into one distinctive identity.
The grey of “STEER” brings out the strength and rigour that was intended for the programme.
The trip was eventually featured in the national newspapers, The Straits Times, with the banner I designed. So proud!