Asher Wen

Strategist, Marketer, Nerd

5 Marketing Lessons From “Now You See Me”

Now You See Me
Image credit: MajorSpoilers.com

The movie “Now You See Me” opened this Thursday with a stellar line-up with big names such as Morgan Freeman and Jesse Eisenberg of “Social Network” fame. The well-paced plot was always one step ahead of the audience, keeping them from guessing the movie before its fruition, leading up to an unexpected twist for the clincher. Spoiler alert!

What caught my eye though, were the lessons that we can draw out from this movie. There is much marketing departments can learn about Marketing from “Now You See Me” in order to stay ahead of the pack and come out winning. [Read more…]

THE SATURDAY BRIEF: Top 10 Marketing news you might have missed

The Saturday Brief
The Saturday Brief brings to you Marketing news from around the Internet in case you were living in a hole this past week. Here’s the TOP 10 Marketing stories this week that  you might has missed on the Internet.

  1. Now Coca-Cola’s Made A Bottle Of Ice, Ice, Baby!
    FastCo Create
  2. The Next Big Thing In Smartphones Could Be Coming From Google
    Forbes
  3. Your Brand’s Uber-Fans Are Not Uber-Advocates. So Who Is?
    Fast Company
  4. Starbucks Brings Its Global Brand but Adopts Local Flavors in Asia Markets
    BrandChannel
  5. Coke’s Share Happiness Campaign Gets Literal
    Brand Channel
  6. Downbeat Galaxy S4 Views Hit Samsung Shares
    WSJ Blogs
  7. Dollar Shave Club Is Back With A New Product and Outrageous Video
    Brand Channel
  8. Cleaning Brand Cif Aims To Disinfect The Filthy Internet For Your Kids
    FastCo Create
  9. New Data Reveals Apple’s Flawed iPhone 5 Marketing Strategy
    Fast Company
  10. XBox One Might Let Sony’s PS4 Win By Default
    Forbes

Brand vs Product. What gives?

Image courtesy of Fast Co Design

This article I just read from Fast Company calls for a refocus on delivering quality products that consumers want instead of talking so much about the Brand.  The author cites the example of Coke benefitting from shifting its focus back to its products after a long time on brand building. [Read more…]