Strategist, Marketer, Nerd
A new establishment has sprung up along East Coast Road near increasingly vibrant Katong. I am hesitant to term it a restaurant or a bar, because it defies such simplistic definitions. It is not a bar; It serves fantastic food that you would not associate “bar food” with. It is not one restaurant; It is three, distinct cuisines, which happen to be in the same place. Oh, and throw in Art Gallery to that mix. And you will get what has been named MAD NEST. [Read more…]
This just in. Hedi Slimane, head designer of YSL has decided to drop “Yves” from Yves Saint Laurent, rebranding the fashion label to simply Saint Laurent to attract a younger audience. [Read more…]
Tiong Bahru Bakery by Gontran Cherrier from the Food Collective by the Spa Esprit Group (quite a mouthful isn’t it?!) has been all the rage in Singapore of late, with positive reviews from Lifestyle on the Sunday Times and very recently, on the website of the Wall Street Journal SEA website.
I thought I would approach this Bakery from the angle of branding instead. Indeed, this is quite an interesting example because of how eclectic the brand identity is. [Read more…]
If you read this blog closely enough, you would realize that I am an avid follower of Brand New, a site that critiques new brand identities from a design perspective.
The new University of the Arts London (UAL) identity caused a furore on the blog for its use of Helvetica. Pretty strong views there about what can arguably be the most common and well-loved font in the world. That might actually be a problem in itself. [Read more…]
This article I just read from Fast Company calls for a refocus on delivering quality products that consumers want instead of talking so much about the Brand. The author cites the example of Coke benefitting from shifting its focus back to its products after a long time on brand building. [Read more…]